SAF’s Petal It Forward Generates 81.9 Million Impressions
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers, encou... Read more
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers, encou... Read more
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to t... Read more
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes a... Read more
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport,... Read more
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant. About... Read more
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy onl... Read more
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from Teleflo... Read more
Valentine’s Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in jus... Read more
Anyone who’s ever tried blogging knows it’s a challenging art. Between coming up with compelling content, finding your voice, tracking dow... Read more
© Society of American Florists