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- One of the messages shared as SAF handed out Petal It Forward bouquets: “Flowers are scientifically proven to make people happy.”
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- Spreading the positive message about flowers, through the unique strategy behind the “keep one, give one” giveaway, as well as generating traditional news coverage and social media buzz on sites such as Instagram, is the goal of SAF’s Petal It Forward campaign.
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- SAF “happiness ambassadors,” including employees from Starbright Floral Design, hit Manhattan with 4,400 bouquets to surprise busy commuters with flowers and provide them with two bouquets — one to keep and one to “Petal It Forward.”
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- SAF implemented a strategic social media plan on all of SAF’s consumer channels, with paid promoted posts on Facebook and Instagram to take the Petal It Forward message viral, according to Jennifer Sparks, SAF’s vice president of marketing.
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- Surprised recipients took one bouquet to share and one to pass along.
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- One of thousands of happy flower recipients in New York.
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- Throughout the day, recipients of Petal It Forward bouquets shared their experiences via social media, including Twitter, using the hashtag #petalitforward.
