Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier this year, she attended the Society of Am... Read more
Amber Morgan didn’t know what to expect from the Society of American Florists’ 1-Day Profit Blast in July. But she certainly didn’t expect what she learned — and immediately implemented — wo... Read more
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best practices for managing their online reput... Read more
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of American Florists was front and center, br... Read more
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was exactly why Amber Micciche valued attendi... Read more
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’ 1-Day Profit Blast say they valued the op... Read more
Need to do more with a smaller team? Struggling to maintain profits with increasing costs? Join other retailers to learn how to better leverage online customers, communicate effectively to r... Read more
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re facing? The Society of American Florists is ha... Read more
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and profitability. “Employees are getting more and more ex... Read more
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing shortages amidst a surge in demand for flowers. T... Read more
