A recent HubSpot Report confirmed something florists already know: Customer expectations are HIGH. According to the report, 75 percent of customers are more likely to buy from a company that... Read more
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of the Society of American Florists’ 1-Day Pro... Read more
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and something that’s increasingly hard to come by i... Read more
Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, i... Read more
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your p... Read more
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the rehearsal dinner and next-day brunch? How abou... Read more
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? “I spent years watching girls headed to p... Read more
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit Blast. Sponsored by Flower Shop Network Inc.... Read more
It’s the end of a long day. You’re beyond ready to get home. Suddenly you get a notification. A dissatisfied customer has given your shop a nit-picky one-star review that paints you and your... Read more
Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada gathered in Boston for the Society of Americ... Read more
