Christmas is in 76 days — and Valentine’s Day arrives (rain, shine, snowstorms or otherwise) just 51 days later. So, retail florists could be forgiven if they decided to burrow in, keep thei... Read more
Does the idea of learning new skills make you feel a little uncomfortable? You’re not alone. In fact, a 2015 study from Chapman University found that new technology is the No. 2 fear f... Read more
While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ l... Read more
Does your shop need financial help? Don’t ignore problems or shake them off because you’re more “creative” than “math-minded,” warns Derrick Myers, CPA, C... Read more
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means it’s also time to train your staff in best p... Read more
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of that time and encourage those passive scrolle... Read more
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended stems — and owners are wondering: Do thes... Read more
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7. Sponsored by Frank Adams Wholesale Florist, th... Read more
Ninety-four industry members gathered in Green Bay, Wisconsin last Sunday for the latest installment of the Society of American Florists’ popular 1-Day Profit Blast series, where they bonded... Read more
Want to close the (profitability) gap between your shop and the customer’s front door? When you turn delivery into a profit center, you can. All it takes? Some strategy, planning and k... Read more
