What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy Flowers in Thiensville, Wisconsin, the ans... Read more
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get attention in such a crowded marketplace? It’s a... Read more
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your team use a dash of insipiration? Jody McLeo... Read more
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the Bill Doran Company, the Green Bay event cover... Read more
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to sales and designs? Bring a team, of cours... Read more
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the event features a design presentation that... Read more
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those fantasies into reality. Laura Daluga, AIFD, ow... Read more
Your bookkeeper is already a QuickBooks expert — there’s no reason for you to know the nitty-gritty details of the accounting software, right? Think again, said Michael Pugh, AAF. “As the ow... Read more
