The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step of the way, the Society of American Florist... Read more
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year delivered, many retail florists say they are g... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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