Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’ Petal It Forward. If you were among those flo... Read more
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their businesses Oct. 21 through the Society of Ameri... Read more
Every day the floral industry sees the positive reactions of people as they are exposed to flowers. SAF’s groundbreaking research studies — in partnership with major universities and researc... Read more
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel one of her favorite celebrations. This yea... Read more
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than that, Petal It Forward can help increase your... Read more
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society of American Florists’ Petal It Forward ev... Read more
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a reason to smile, Fenwick pre-ordered 200 f... Read more
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a surprised recipient — one to keep and one to... Read more
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured days: Petal It Forward. The owner of Baker Fl... Read more