Fifty percent of respondents to a Society of American Florists survey said sales for Administrative Professionals’ Week increased year over year. Of those florists whose sales increased, mor... Read more
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on their teams! The week isn’t over yet and the S... Read more
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative Professionals’ Week to help them get the recogni... Read more
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving flowers is a great way to build a strong, las... Read more
Show appreciation for the hard-working, devoted administrative professionals on your team by celebrating Administrative Professionals day! This year, Administrative Professionals day falls o... Read more
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society of American Florists’ talking points on t... Read more
APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a half-dozen sharable graphics for Facebook and... Read more