Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of American Florists to sell flowers for Admin... Read more
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of sales to be won, but you have to start the mo... Read more
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to be won, but you have to start the momentum... Read more
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual... Read more
Is Administrative Professionals Week an under-marketed observance filled with potential — or a has-been floral event that confuses its target market and frustrates florists? The answer — acc... Read more
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered recently to Hancock Gourmet Lobster Company... Read more
Remind bosses to thank the hardworking employees who keep them organized and efficient throughout the year. Contact corporate clients now with a special offer on multiple Administrative Prof... Read more
