Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention. It’s why he’s given away free roses at Broad... Read more
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who will share his insights during SAF Orlando 2... Read more
Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an eye-catching plug for the search engine’s advertis... Read more
Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get expensive. Timm McIntyre of FTD is an ecommer... Read more
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has tapped celebrities including the late standup D... Read more
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the mascot of Scott’s Flowers, is a fan favorite... Read more
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a narrator telling viewers, “You are not your... Read more
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from Teleflora is also generating rave reviews for i... Read more
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a mean-spirited dig? In the case of an Ameri... Read more
