As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual reviews and contemplating what constitutes fair pay... Read more
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a v... Read more
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American Florists. Doyle worked for nearly two dec... Read more
A joyful one-minute video that captures the positive feelings a gift of flowers generates took home first place honors in the American Floral Endowment’s #FlowerLoveVideoContest. The winning... Read more
The American Floral Endowment (AFE) announced the top 10 finalists in its #FlowerLoveVideoContest, and now it’s up to the public to vote for their favorite video! AFE received 53 entries and... Read more
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of flowers and generates serious cash. The Ame... Read more
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowme... Read more
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes a grand prize of $4,000. Funded by the Fl... Read more
One of the world’s leading companies in breeding and producing vegetable and ornamental seed and vegetative cuttings is marking a landmark anniversary with a series of philanthropic partners... Read more
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design events. The Arizona Retail Florist Educati... Read more
