Professional Floral Communicators – International (PFCI) has established “Bucks for Bobbi,” a memorial tribute through the American Floral Endowment (AFE), in memory of cel... Read more
A key plot point in the classic Disney fairy tale “Beauty and the Beast” involves a rose that blooms for more than a decade. In the run-up to the recent release of the movie’s super successf... Read more
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE’s floriculture programs. “I am thrilled to continue s... Read more
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations from supporters. #GivingTuesday is an onl... Read more
AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions and raising money for floriculture. The di... Read more
Two students whose research projects have been supported by the American Floral Endowment (AFE) were recognized during the 2016 American Society for Horticultural Science (ASHS) Annual Confe... Read more
Five floral design programs have received a total of $28,700 through the American Floral Endowment’s James and Helen Phillip Program. Created to honor James and Helen Phillip by provid... Read more
Erin Hsu wants to study how the aesthetics of flowers affect our surroundings. Terah Kalk is exploring what people need and prefer when it comes to flowers and plants. Caitlin Redpath wants... Read more
Kennicott Brothers Company and Nordlie Inc. have established the Jim Nordlie Memorial Tribute through the American Floral Endowment (AFE). James “Jim” Nordlie passed away on July... Read more
The American Floral Endowment (AFE) has released five new videos touting floriculture successes through industry collaboration, support and participation. “Each video shares real stori... Read more
