A powerful New York Times essay that played up the power of flowers almost two years ago has now been given a second life on a popular podcast. The latest episode of the Times’ Modern Love p... Read more
This holiday season, if a competitor slams flowers as a “gift that dies,” florists have an elegant retort: That’s the point. A new essay in The New York Times is a heartfelt take on the beau... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
© Society of American Florists