The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business owners and entrepreneurs, and it’s a ques... Read more
Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the noise and position yourself as their go-to... Read more
Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention. The... Read more
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the grand finale, Stars of the Industry Awards Cer... Read more
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to parti... Read more
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Amelia Island 2019 the association’s 135th Annual Conv... Read more
Sharing ideas and learning ways to improve your business are the best reasons to attend SAF Amelia Island 2019, according to last year’s first-time participants. Networking was a highlight f... Read more
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education, powerful connections and creative inspiration... Read more