Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a career, according to past research from Seed You... Read more
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual reviews and contemplating what constitutes fair pay... Read more
The floriculture and horticulture industries are struggling to find workers. Seed Your Future is working to change that — and wants floral industry professionals to join the cause. Seed Your... Read more
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a v... Read more
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer leaders, celebrated its 30th anniversary S... Read more
It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest. The contest, which offers a $4,000 grand pr... Read more
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes a grand prize of $4,000. Funded by the Fl... Read more
Professional Floral Communicators – International (PFCI) has established “Bucks for Bobbi,” a memorial tribute through the American Floral Endowment (AFE), in memory of cel... Read more
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE’s floriculture programs. “I am thrilled to continue s... Read more
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations from supporters. #GivingTuesday is an onl... Read more