Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida Professor Emeritus Terril Nell, Ph.D., AAF. The pr... Read more
Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail flower shop. As she prepares to take that st... Read more
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers pro... Read more
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Phoenix 2023... Read more
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the takeaways past SAF convention attendees say they... Read more
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving purchasing decisions and growing sales. Th... Read more
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals and its 138th annual convention. Next Gen L... Read more
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants and foliages, which a panel of judges scrut... Read more
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from education sessions to make improvements to he... Read more
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed technological advances, economist Charlie Hall... Read more
