Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual... Read more
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society of American Florists’ talking points on t... Read more
APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a half-dozen sharable graphics for Facebook and... Read more
Administrative Professionals Week (APW), April 23-29, 2017, opens the door to cultivate new business clients and remind current clients of the value your flowers and plants bring to their wo... Read more
Remind corporate clients that a simple “Thank You” can go a long way to motivate employees and build loyalty, and that Administrative Professionals Week (APW), April 23-29... Read more
As we count down to 2017, Society of American Florists editors combed through the Sales Wake Up archive to find top stories from the past year — and ideas on how you can put them into action... Read more
Is Administrative Professionals Week an under-marketed observance filled with potential — or a has-been floral event that confuses its target market and frustrates florists? The answer — acc... Read more
SAF Urges Companies to Reduce Negative Mother’s Day Advertising
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered recently to Hancock Gourmet Lobster Company... Read more
Remind bosses to thank the hardworking employees who keep them organized and efficient throughout the year. Contact corporate clients now with a special offer on multiple Administrative Prof... Read more