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Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals. Part o... Read more
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But she doesn’t do it alone. Not only does she h... Read more
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to shop from home. Most florists have become fa... Read more
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