The American Floral Endowment (AFE) has announced the recipient of the 2017Paul Ecke, Jr. Scholarship. Kaylee South, a Ph.D. student at The Ohio State University – OARDC, was awarded a $10,0... Read more
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all ma... Read more
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied floral society? Have you attended an educ... Read more
While the 59th Annual Grammy Awards ceremony recognized the year’s best recordings, compositions and artists on Feb. 12, the floral industry honors outstanding achievement among its professi... Read more
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you and others? Each year, Professional Floral C... Read more
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in the spotlight as an inductee to the Ameri... Read more
If you love talking about flowers and presenting programs for garden clubs or industry groups, you’re three quarters of the way to earning the PFCI certification you deserve. The only thing... Read more
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design Competition on Sept. 24 during SAF Maui 2016,... Read more
The Society of American Florists celebrated the longevity of four floral industry businesses with the SAF Century Award during SAF Maui 2016, the association’s 132nd Annual Convention... Read more
A business and industry leader who heads the country’s largest flower bulb grower is the recipient of the Society of American Florists’ 2016 Paul Ecke, Jr. Award. Leo Roozen, AAF, pres... Read more
