In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers pro... Read more
Corporate business is important to a healthy sales mix for retail florists. When done well, it can generate thousands of dollars monthly from just one client. Include their large holiday ord... Read more
By Bruce Wright What’s new in the world of B2B? For one thing, corporate clients are getting younger — and these millennial buyers want many of the same things all millennials seek from flor... Read more
What’s new in the world of B2B? Clients are younger, corporate teams are smaller — and everyone wants a fast turnaround. That’s according to veteran florists with flourishing B2B businesses.... Read more
Flowers aren’t always the first thing consumers think of in summer, but beer and ice cream? Yes, please. Those two crowd-pleasing options are on the menu year-round (but they’re especially p... Read more
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable leads for future corporate and B2B work. This... Read more
Administrative Professionals Week (APW), April 23-29, 2017, opens the door to cultivate new business clients and remind current clients of the value your flowers and plants bring to their wo... Read more
Remind corporate clients that a simple “Thank You” can go a long way to motivate employees and build loyalty, and that Administrative Professionals Week (APW), April 23-29... Read more
Without any major floral holidays demanding your attention, summer’s a fine time to target areas for potential growth, such as corporate work. This summer, make it your mission to cour... Read more