More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best practices for managing their online reput... Read more
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market in Parker, Colorado after attending SAF’s... Read more
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and creative director of The Picket Fence in Chamberl... Read more
Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling glow-in-the-dark “light saber” roses. A self... Read more
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for the Society of American Florists’ 1-Day P... Read more
Early fall can be a tricky territory for retailers who want to spruce up their showroom and convert browsers into buyers: Labor Day has come and gone but it feels too early (and in much of t... Read more
What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog post on sales-generating ideas, Canale shared... Read more
