Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention. It’s why he’s given away free roses at Broad... Read more
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several “test brands” including Kate Spade, JackThreads... Read more
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers. Earlier... Read more
People login to Facebook for a number of reasons. To name a few: stalk a crush admire baby photos learn what Disney princess/breakfast food/Mean Girls character/Lady Gaga song they are engag... Read more
With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive damage control. In the run-up to his inaugurat... Read more
The showroom of McNamara Florist’s new headquarters in Indianapolis is 3,000 square feet —but Toomie Farris, AAF, AIFD, knew right away he wanted it to feel smaller. To get the intimat... Read more
Walking through an airport terminal or grocery aisle, it’s hard to miss Botanica International’s jumbo-sized kelly green tote bag with the company’s name and cymbidium orch... Read more
