Stephanie Brady, project manager at the Society of American Florists; JD Lecuona, commercial director at Deliflor Latin America; and Carmen Lucia Marquez, marketing manager at Ball SB, discu... Read more
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this year, SAF is doubling down on that expectation... Read more
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor Swift concert tickets. In the May/June issu... Read more
Editor’s Note: This report is the second in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals during... Read more
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get their hands on this coveted product. But get... Read more
