Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between market demands and what’s being developed and g... Read more
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get their hands on this coveted product. But get... Read more
The industry is one step closer to securing a big increase in floriculture research funding after the House announced it is in favor of a $1 million funding increase for the 2023 fiscal year... Read more
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018, the association’s 134th Annual Convention a... Read more
