You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into actual here’s-my-credit-card-ring-me-up cust... Read more
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded together for the city’s second annual “Cho... Read more
When it comes to attracting new business, very few things beat a referral. But how do you go about asking for a referral without looking pushy or desperate? In a recent article at Entreprene... Read more
Tight space got you down? You don’t need a lot of room to make a big impression on brides and grooms. In the March issue of Floral Management, we talked to three florists who have maximized... Read more
Promote your ability to accentuate individual styles with the Society of American Florists’ “Express Yourself” materials. The materials feature a professional photo of a chic young woman wea... Read more
In this tumultuous political year, members of Congress would appreciate a friendly invitation to tour your floral business. Members of Congress are eager to visit constituents during their s... Read more
It’s time again to deck the halls. Tempting though it may be to simply hang a wreath or some lights and be done with it, you’ll draw more customers and score more sales if you cr... Read more
Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF’s 1-Day Profit Blast, Saturday, November 14, in Des Moines. A quartet of industry... Read more