A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the winner of the Society of American Florists’ 20... Read more
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial campaign de... Read more
If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the joy flowers bring. Bangor Floral in Bangor... Read more
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a foundation has been established to collect volu... Read more
He’s back! J Schwanke, AAF, AIFD, PFCI, returned to national television earlier this month with the fourth season of his award-winning PBS show ‘J Schwanke’s Life in Bloom.’ This seas... Read more
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by CalFlowers (the California Association of Flower G... Read more
An effort to honor fallen service members at Arlington National Cemetery — and at cemeteries around the country — got some serious support from the floral industry over the holiday weekend.... Read more
