Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand webinars that include topics such as sustai... Read more
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost your bottom line. The Society of American... Read more
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms and teacher gifts. The Society of American... Read more
Forecast Your Future, the Society of American Florists’ new series of courses focused on profitability, is available now on Career Connection. The interactive series, presented by successful... Read more
Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t know anything about the flower business, bu... Read more
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of American Florists recently held two webinars —... Read more
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on digital strategies to convert online custome... Read more
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses, “Orientation and Onboarding” and “SEO: Th... Read more
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely not see marked improvement until year-end, a... Read more
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a blockbuster wedding season in store, you and your s... Read more