Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her first course for the Society of American Flori... Read more
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the changes yourself — but have you adopted sal... Read more
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of American Florists has a bouquet design cou... Read more
Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring occasions, conduct a holiday postmortem — a refl... Read more
Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning hub, Career Connection, has a collection of pl... Read more
Valentine’s Day is always busy, but this year, February 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The Society of American Florists’ learning hu... Read more
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re facing? The Society of American Florists is ha... Read more
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of American Florists has a course to help you create... Read more
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales with the Holiday Planning Package. The Holid... Read more
The Society of American Florists has brought the expert knowledge shared at its annual convention to the floral industry with access to a sample of 2021 annual convention sessions available... Read more