Chris Drummond, AAF, of Plaza Flowers in Philadelphia has discovered a “secret” for improving open rates. Put a low price point in the subject line. Drummond experimented with th... Read more
To get more people to consume more of a product, two new studies suggest a straightforward solution: Make things (really, really) easy. The studies, centered on apple consumption in public s... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
© Society of American Florists