“Close at 5? Oh no, Santa won’t be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours here) #holidayshopping #happyholidays... Read more
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your email’s subject line fails to catch your audie... Read more
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your shop will be at its finest while you are s... Read more
There are now just 77 days to go until Christmas 2016. For many florists, that means it’s time to promote and finish planning your annual holiday open house. According to a recent Soci... Read more
We may be a scant one week into fall, but Christmas-related searches are already ramping up on Pinterest. Here are few ways to get your flowers in front of the site’s users planning the perf... Read more
It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without resorting to the obvious (and boring) message, “Or... Read more
The most wonderful time of the year can turn into a real headache for retailers who use the wrong seasonal greeting with customers. Just ask Starbucks, which ran into such trouble last year... Read more
Here’s a great story the media will love: how many pinecones (or stems of holly, ilex or any other holiday favorite) do you use during the holiday season? Send your stats to the media and th... Read more
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the associated spending events (Black Friday,... Read more
Are you transforming clients’ homes for the holidays? Be sure to share the “before and after” results with your customers and the media, said SAF Vice President of Marketing Jennifer S... Read more
