Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The Society of American Florists’ second course... Read more
Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t know anything about the flower business, bu... Read more
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What are the most important decisions you make... Read more
When Clara Gonzales shared her experiences as a working mom during the Society of American Florists’ 2015 convention, she had no idea the presentation could lead to a star turn in a major na... Read more
Tiger Lily Florist in Charleston, South Carolina, turned 20 this week and owners Manny and Clara Gonzales have invited customers to celebrate the milestone with them. In a feature article on... Read more