Greenery, Pantone’s 2017 Color of the Year, is a shade that retail florists can use to “build a story,” according to Cindy Anderson, AIFD, coordinator of the forthcoming AIFD Symposium in Se... Read more
Early fall can be a tricky territory for retailers who want to spruce up their showroom and convert browsers into buyers: Labor Day has come and gone but it feels too early (and in much of t... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
© Society of American Florists