Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral Management, florist Kelsey Thompson, AIFD,... Read more
An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social media. Those content strategies can drive m... Read more
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content ideas, writing copy and shooting images can b... Read more
If you aren’t satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink your approach. According to DigitalMa... Read more
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers consistently rank it as the single most effect... Read more
Anyone who’s ever tried blogging knows it’s a challenging art. Between coming up with compelling content, finding your voice, tracking down high-quality images, and combing throu... Read more
