In a bid to get more customers in her shop and her name in front of more consumers, Heather Waits, AAF, set out a bucket of plastic Easter eggs holding a variety of prizes, ranging from a fr... Read more
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to boot. Napanee Blooms, which opened in Napanee... Read more
It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest. The contest, which offers a $4,000 grand pr... Read more
Second-generation florist Rick Canale grew up reading Floral Management and, over the years, accumulated a long list of business owners he admired and emulated. Among them: Marty and Jane Lo... Read more
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the answer. In late January, Molly Meulenbroek... Read more
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to people they might not otherwise reach — a... Read more
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the next 15 days is no easy feat. If you’re in n... Read more
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable leads for future corporate and B2B work. This... Read more
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual... Read more
FTD is excited to announce the 5th Annual FTD Makeover Magic Contest, which will award one lucky florist with a flower shop makeover by FTD Education Consultant and visual merchandising desi... Read more