A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th annual convention Sept. 6-9 at the Westin Kier... Read more
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which includes texting — that brings almost instan... Read more
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to editing photos — and saving time in the p... Read more
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s because it can take time to get the business r... Read more
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers pro... Read more
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S., Ecuador, Canada and the Philippines, and R... Read more
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Phoenix 2023... Read more
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the takeaways past SAF convention attendees say they... Read more
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners reverse engineer their vision—and says th... Read more
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving purchasing decisions and growing sales. Th... Read more
