The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Palm Beach 2017, the association’s 133rd Annual Conven... Read more
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry. Though few people could have predicted Am... Read more
OneIn recent years, Tesla, the Fremont, California-based manufacturer of electric car, has struggled mightily with safety. In late May, news organizations around the globe reported that the... Read more
The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days packed with educational sessions that tackle... Read more
Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and more; a ballroom full of exceptional new va... Read more
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you and others? Each year, Professional Floral C... Read more
While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading professionals in September — and the dead... Read more
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in the spotlight as an inductee to the Ameri... Read more
If you love talking about flowers and presenting programs for garden clubs or industry groups, you’re three quarters of the way to earning the PFCI certification you deserve. The only thing... Read more
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design Competition on Sept. 24 during SAF Maui 2016,... Read more
