Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon Co./Berwick Offray, Berwick, Pennsylvania; and... Read more
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist in York, Pennsylvania. Read about it in the... Read more
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won’t cut it. Lisa Weddel, AAF, AIFD, PFCI, of L. W... Read more
How do you greet your customers? “How may I help you?” is friendly, but direct — a good choice for people who order over the phone and appreciate expediency. But it’s not n... Read more
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named Google. The good news: it’s a nice gorilla. Get... Read more
