The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this year, SAF is doubling down on that expectation... Read more
As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last year, her mind was already swirling with idea... Read more
For most floral professionals, the name Pete Garcia, AAF, calls to mind any tool or accessory they could ever want. For those acquainted with the man behind the eponymous brand, however, the... Read more
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the Outstanding Varieties and Sylvia Cup Desi... Read more
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Florida, she i... Read more
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando 2022, the Society of American Florists’ 137t... Read more
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’ convention in Orlando, Florida — the challenge... Read more
SAF’s got talent — and it’s being put to work for SAFPAC. As part of the evening’s entertainment at the SAFPAC Party during SAF Orlando 2022, individuals will showcase their talent, and SAFP... Read more
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good life-work balance. Millennials are tech-savvy... Read more