Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of American Florists’ Next Gen LIVE! event in Miami... Read more
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when the Society of American Florists instituted... Read more
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Orlando 2022... Read more
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and what needed to change. For Sun Valley Floral... Read more
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who stuck it out are feeling the pressure. A... Read more
Color and commercial appeal, stem and foliage, bloom, and overall quality — those are the four categories on which entries in the Society of American Florists’ Outstanding Varieties Competit... Read more
Signing bonuses. Flexible schedules. Record high wages. Despite businesses’ unprecedented attempts to lure workers the past two years, much of the U.S. labor force is not eager to return to... Read more
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small businesses — such as retail florists — can... Read more
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving force in floral sales. How does a floral bu... Read more
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual convention offers more than 20 educational sessio... Read more
