The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members navigate the new landscape created by the glob... Read more
Christine Boldt, executive vice president of the Association of Floral Importers of Florida (AFIF), received the Society of American Florists’ 2018 John H. Walker Award on Sept. 15 during SA... Read more
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of the Year honors. The award, sponsored by... Read more
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia Island 2019, the association’s 135th annu... Read more
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues that affect your business every day. They... Read more
Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention. The... Read more
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The Society of American Florists’ Outstanding... Read more
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the grand finale, Stars of the Industry Awards Cer... Read more
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF Amelia Island 2019, the Society of American F... Read more
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top industry innovators, all under the age of 40. One... Read more