Last Friday, SAF members took to the links in support of the Society of American Florists political and legislative activities during the 26th Annual Golf Tournament in conjunction with the... Read more
When you work the land for decades, you understand that results take time and patience. When you plan for and rebound from whatever nature throws your way, you know that resiliency and attit... Read more
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was inducted into the Society of American Florists’ F... Read more
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF Paul Ecke, Jr. Award Saturday, Sept. 15,... Read more
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s highest honor for floral educators. Deborah De... Read more
The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on topics such as attracting talent, digital mar... Read more
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American Florists’ 50th Annual Sylvia Cup Design Compet... Read more
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American Institute of Floral Designers, eight past... Read more
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American Grown, the Society of American Florists i... Read more
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018, the association’s 134th Annual Convention a... Read more
