You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage the experience to boost your business, you’l... Read more
‘Tis the season for shoppers to be on the lookout for a deal — but be careful about running mega sales and employing budget-friendly lingo. Those efforts can do more harm than good in the lo... Read more
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when many florists are relying on part-time or s... Read more
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the customer’s repeat business. Try popping one of thes... Read more
