The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the Delta variant causes an increase in cases thr... Read more
Last week, the United States Department of Agriculture (USDA) announced it is making changes to the Coronavirus Food Assistance Program 2 (CFAP 2) — and for growers, it’s a new opportunity t... Read more
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact of the latest surge, their services will b... Read more
Safety Protocols in Place for SAF Orlando 2021
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety and comfort of everyone at the convention... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. Success in life of... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Robin Heller a... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. The words “happy s... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. Marci Rasmussen of... Read more
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the question remains — Is a preference for the o... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For the Monday Mor... Read more