The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the Delta variant causes an increase in cases thr... Read more
In the wake of higher freight costs and limited supply brought on by COVID-19, local flower farmers are filling a much-needed fresh product gap — while florists adapt their expectations, wri... Read more
The FDA’s decision Monday to grant full approval of the Pfizer-BioNTech vaccine provides business owners one more reason to consider mandating employee vaccinations, but it leaves many grapp... Read more
Applications are now open for a new round of Paycheck Protection Program PPP loans, giving floral industry business owners the chance to apply for a first (or second) line of aid to help off... Read more
COVID-19 has created pandemonium for virtually every person and business on the planet. The event industry, though, faces an especially steep road to recovery. State and local governments fr... Read more
Before face masks became a prominent part of the pandemic prevention health policy, one of the floral industry’s hard goods and decor suppliers was partnering with their vendors in China to... Read more
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play — and, well, live — in the age of an ongo... Read more
From the first days of the pandemic, Tim Farrell, AIFD, AAF, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, has been making vases of surplus flowers to give to essential workers, s... Read more
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming and to encourage customers to linger — adap... Read more
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready to kick off a yearlong salute to the shop... Read more
