What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of COVID-19 on flower purchases? The Society of Am... Read more
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the... Read more
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and writers tapped government resources and flor... Read more
Contact-free delivery has always been the domain of florists, the experts in “door dash” before it was an app. This pandemic provides an opportunity to both build on that experience and twea... Read more
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to instill confidence among staff and customers. He... Read more
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a strong recovery? Paul Goodman, MBA, PFCI, rec... Read more
Floral professionals have grappled this spring with the toughest decisions of their careers, including questions that require them to balance public, employee and personal health considerati... Read more
As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight one more ripple effect: customer credit de... Read more
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared in a Facebook Live video Tuesday, May 5,... Read more
The ongoing COVID-19 crisis has propelled floral industry businesses into a surreal new normal. Among the top concerns, according to volunteer leaders with the Society of American Florists:... Read more
