Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll never build lifelong customers. A 2022 study... Read more
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any customer feedback — including praise. Resp... Read more
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so humanizes your business, and lets customers kno... Read more
Is artificial intelligence working for you? From writing emails to crunching data, AI is a useful tool for business owners, including those in the floral industry. Software continues to be d... Read more
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best practices for managing their online reput... Read more
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market in Parker, Colorado after attending SAF’s... Read more
There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm Ipsos found that 41 percent of respondents wer... Read more
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But she doesn’t do it alone. Not only does she h... Read more
Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the South Florida chain of luxury shops is th... Read more
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer deliveries. And in these turbulent times,... Read more
