To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of American Florists recently held two webinars —... Read more
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small businesses — such as retail florists — can... Read more
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the changes yourself — but have you adopted sal... Read more
For many retail florists, business is booming. In the race to keep pace with demand, is your customer service lagging? Two seasoned flower shop leaders share their best practices. Build a Re... Read more
Staring at a summer calendar devoid of events and corporate work and feeling a little hopeless? The time to start reaching out to customers is now, writes Tim Huckabee, FSC, founder of Flora... Read more
Bringing together 35 people for a high-volume event such as Mother’s Day can be quite a task. Here are some of my tips, based on decades of experience running our family business, Stein Your... Read more
Saying “good morning” to someone may seem like a standard nicety — but employees who are introverted might occasionally let those greetings slide. When that happens, you risk alienating cust... Read more
In working with florists across the country, I often hear this complaint: “Technology helps me work faster, but it kills the personal touch! And my clients love my personal touch, but all th... Read more
“What flowers do you want us to use?” “Is $55 OK?” “We have a delivery fee, too — is that all right?” If you overhear these kinds of cringe-worthy questions from your staff when they are hel... Read more
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-... Read more
