The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the economy, but it points to a growing challe... Read more
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters, postcards and statement stuffers by using promo... Read more
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in person; he wants to send flowers. All good, ri... Read more
For my latest Floral Management magazine mystery call, I went back to the Midwest and posed as a proud uncle whose niece just got a big promotion and would be moving to Hawaii. The salespers... Read more
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes to providing outstanding customer service... Read more
“Why are your prices so high?” “Why do you charge more than the florist down the street?” “You guys did it for me last time I was here. Why not this time?” Let’s face it, in a retail floral... Read more
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is especially true…which is why it drives Sam Bowl... Read more
The Society of American Florists loves lilies and cats, but the two don’t mix. As you may know (and your customers may not), several types of lilies can cause renal failure or death in... Read more
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you brushed off the overeager salesperson bec... Read more
Want to instantly improve customer satisfaction and your sales numbers? One word: emote. That’s the message sales Tim Huckabee wants all florists to share with their staffs this month. In hi... Read more