How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” – change your design offerings? As DIY shif... Read more
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone about to bite into a burger with the capti... Read more
Why pigeonhole Valentine’s Day as a celebration of romantic love? Mum’s Flowers is encouraging residents of Whitefish, Montana to observe the holiday by showing a little affection for... Read more
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts, Beach Plum Flower Shop had found a way to do j... Read more
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant: Wholesalers do it best. The statement shouldn’t come... Read more
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who will be interacting with customers to be... Read more
Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with millennials, a core demographic the company wan... Read more
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that means planning ahead for crowd control. “In... Read more
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some of your Christmas connections. Your sales... Read more
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in early February, “test order” stories detail ev... Read more
